Faceless figures cause a stir at Wimbledon, Harrods and Elton John's ballPringles are not crisps, says High CourtItappears the publicity stunt is part of a viral marketing campaign bymanufacturers The Lotus Group, to drum up interest in its forthcomingnew car, the Eagle.
Thefacelesspeople.com web page features a discreet Lotus badge, and bearsthe legend: "True character will emerge in..." above ticker countingdown to an unspecified event in just over 17 days time, on July 21. Itcould be a hint that Lotus plans to unveil the highly anticipated Eagleat the British International Motor Show, which opens in London at July23, with press previews the day before. The"true character" referred to by the web site certainly ties in with thehaunting images of the faceless people, who have been spotted in thecrowd at numerous events this summer including Wimbledon, the Henleyregatta, and Elton John's white tie and tiara ball. |