an NBC News investigation that aired on TODAY found that child development experts from coast to coast were of the collective opinion that while young children can be made to recognize or memorize words, the brains of most infants and toddlers are just not developed enough to actually learn to read at the level the way the enticing television ads claim they can.
There’s no evidence that ‘Your Baby Can Read’ is doing anything for babies except potentially harming them by getting them hooked on screens so early in life,” said Linn. “If parents follow the ‘Your Baby Can Read’ instructions, after 9 months, babies would have spent over a full week of 24 hour days in front of a screen. The American Academy of Pediatrics recommends no screen time for children under the age of 2.
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