我係一名學生,因為需要做功課的關係..所以想請大家幫忙做份問卷呀~阻各位幾分鐘時間丫~THX~
A survey on the consumer behavior between Hong Kong people and Foreigners
(City Super)
Introduction
Hello, I am a business student at the Institute of Vocational Education. I am conducting a survey on the consumer behavior between Hong Kong people and Foreigners at supermarket - City Super. I would be grateful if you could spend a couple of minutes. The information that you provide will be kept strictly confidential.
Questionnaire
Part A) Personal information
Please tick where appropriate.
1. Sex
□ Male □Female
2. Educational attainment
□ Primary or below □ F.1 - F.6 □ Tertiary, non-degree course
□ Tertiary, degree course
3. Age range
□ Under or 20 □ 21-30 □ 31-40 □ 41-50
□ 51-60 □ 61 or above
4. Nationality
□ Chinese □ American □ British □ Australian
□ Others __________________
5. Salary
□ Under HK$10,000 □ HK$10,001-20,000 □ HK$20,001-30,000
□ HK$30,001-40,000 □ HK$40,001 or above
6. Marital status
□ Single □ Married □ Divorced □ Windowed
7. How long have you been living in Hong Kong?
□ Under or 1 year □ 1-2 years □ 3-4 years □ 5 years or above
8. Which district are you living in?
¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬□ HK Island □ Kowloon □ New Territories □ Overseas
Part B) Content
Please tick where appropriate.
9. How many times do you visit City Super per month?
□ 1 time □ 2-3 times □ 4-5 times □ 6 times or above
10. How much do you spend in City Super every time?
□ Under HK$200 □ HK$200-HK$400 □ HK$401-HK$600
□ HK$601-HK$ 800 □ HK$801 or above
11. What types of goods do you often purchase in City Super?
□ Fruit & Vegetables □ Confectionery □ Desserts □ Seafood
□ Grocery □ Meat □ Wine □ Delicatessen & Cheese
□ Others:
12. Are you aware of the origins of the goods in City Super?
□ Yes □ No
13. Do you have the membership card of City Super (called Super E Card)?
□ Yes □ No
14. Are you satisfied with City Super?
How would you rate the following item? Please rate each of scale 0 - 10. 0 point indicates that the item is dissatisfied. 10 points indicate a very high degree of satisfied.
1 2 3 4 5 6 7 8 9 10
Services
Environment
Product diversification
Price
Location
15. What types of product you wish to add? Why?
16. Which district are you prefer to locate? Why?
End of the Questionnaire
Thank you for your cooperation
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