I bought the DWE a month ago, I only let him listen to the CD and songs for now, later, I will also include the DVD (only shown him a short time), just like everyone let their babies/kids to watch cartoon. I think Disney's characters are very popular which leads them interesting in learning English while they are playing. This product actually motivate them to read the books, not watching DVD/TV, you are the one who can lead them into the right track. I suggest you to call one of their agent to get the correct information then decide whether it's worth to take it or not. It's just a matter of different people apply to different value point of view - expensive -- true!