The watch shop I know used to offer 17% but now only 10% off. They say not enough watches to sell
The "tourists" now buy very expensive stuff and last time i went in, the shop was very crowded and i felt very embrarassed - i was so poor buying "cheap" stuff.
The shop I go is more on the high end. They say those 自由 are buying around $120,000.- per watch (with diamonds, not necessarily Rolex) but I am not sure about those popular items.