In September 2004 the Jacob’s brand was sold by Danone to British-based United Biscuits, who have restored some of the traditional elements of the Club biscuit, including the two-layer packaging, with an inner foil wrapper, and an outer paper wrapper. At present they have not returned to the double-biscuit structure of the bar itself. The Irish part of the company was sold to Fruitfield Foods, to form Jacob Fruitfield Food Group, which has led to legal battles over the use of the Jacob's brand name.
Recently over the last year the name of Jacob's has been removed from the packaging of Club and replaced with Mcvities. This is part of a major re-branding by United Biscuits to move their savory products under the Jacobs brand and sweet products under McVities.[5]
Without current resolution of the dispute between United Biscuits (UK) and Fruitfield (Ireland) over the use of the Jacob's brand, the Irish company has again resumed production of the Club Milk bar. However, it has returned to the original pattern, with two biscuits joined by cocoa cream, and a thick covering of real milk chocolate. Subsequently plain and wafer versions have also been produced. These products are currently available only in the Republic of Ireland. The Irish company makes reference to the UK version of the biscuit in its promotion of the Irish Club Milk, by stating "forget any poor imitations", before outlining the original features of the biscuit as now produced in Ireland.[8]
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