Conventional wisdom suggests that the only way to beat cellulite is to take up furious exercise and drop a stone in weight.
But now, according to Marks & Spencer, there is a much less exhausting cure - wearing special tights.
The hose in question, SPA Legcare, are 'clinically proven' to shrink and smooth out a woman's thighs.
They contain millions of micro-bubbles which release a mix of stimulating and moisturising ingredients into the skin.
M&S, which begins selling the tights today, says this should leave legs rejuvenated, energised and free of cellulite.
The dreaded orange-peel deposits affect four in five women at some stage in their lives, and even reach the legs of superskinny types such as Kate Moss and Nicole Kidman.
If found to be successful, the tights could be a huge earner for the chain - like the popular anti-ageing cream from Boots, the Protect & Perfect Beauty Serum, which quickly sold out.
M&S said the trials on its tights were conducted at an independent cosmetics house on 50 women aged 20 to 65, who were many different shapes and sizes.
Its marketing material claims: "Over 80 per cent of trial wearers achieved a reduction in the circumference of the thigh.
"This is achieved by reducing and moving the fluid levels in the skin around the thigh, not by weight loss.
"They also reported an improved firming and smoother appearance of the skin."
The average reduction in thigh circumference for those who saw a change was 0.75cm and the biggest was 2cm.
Explaining the method, it said: "Each pair of tights incorporates millions of microcapsules containing AHA fruit acids within the fabric.
"Throughout the day these are gradually broken down and released into the skin.
"Marine plant extracts and Ginkgo biloba slim and tone the skin, proven to help stimulate microcirculation, increase blood flow and aid detoxification.
"Using the same microcapsule technology, antioxidants and a Vitamin E moisturiser boosts well-being, leaving legs feeling rejuvenated and energised."
Aloe Vera is also included, to leave legs 'silky- smooth, younger and healthier looking'.
The tights will carry on releasing the ingredients for up to ten wears, even with washing, however the company says the first three are most effective.
The tights will sell for £5 a pair from the M&S website and some stores.
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