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[在職媽媽] 有冇JM做緊Digital Marketing? (關於Google Analytics) [複製鏈接]

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cuddlybear

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發表於 15-6-21 05:01 |只看該作者 |正序瀏覽 |打印

本帖最後由 cuddlybear 於 15-6-21 05:05 編輯

我做開Marketing, 主要做content。因為之前喺電訊公司做，都有接觸過mobile apps/ social media，SEO/ SEM都叫做知係乜，但熟就真係稱唔上。

因為我宜家喺agent度搵緊工，佢叫我不如試吓轉Digital Marketing，因為潮流大趨勢似乎喺走digital路線，前景一定好過傳統Marketing。同一間公司嘅兩個Marketing Manager位，傳統offline同digital可以爭5K。

不過 agent話做Digital Marketing，識analytics tools係一個好大優勢，橫掂我宜家搵緊工，我諗緊，自己好唔好走去學Google Analytics？反正只花兩個full day，HK$3,000唔駛。我唔expect佢教到好深入，但起碼知道佢個概念同點運作。

想問問做緊Digital Marketing JM，你哋工作範圍多唔多呢啲data mining／研究user behaviour嘢？學懂Google Analytics，係咪真係有幫助？抑或你覺得，我哋呢啲做開offline，宜家搵工先嚟臨急抱佛腳，不如慳返啖氣？

0 0 0

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CLK66

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發表於 15-7-4 22:12 |只看該作者

引用：岩岩見到依個,大家覺得有冇用呢

原帖由 heily123 於 15-07-02 發表
岩岩見到依個,大家覺得有冇用呢?
Executive Diploma in Digital Marketing

HKMA 認受性差d喎

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CLK66

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發表於 15-7-4 22:11 |只看該作者

引用：Quote:cuddlybear 發表於 15-6-24 20:51 簡

原帖由 tinaleung 於 15-06-25 發表
勁呀, copywriting , 我成日覺得d 人寫野好勁, 有d又到肉。我都係要寫下野, 不過, 無你咁專業, 我有app , ...

copywriting 不易呢，老闆總意見多多

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CLK66

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發表於 15-7-4 22:06 |只看該作者

引用：我做呢行middle management，請人我唔會睇c

原帖由 iciclex 於 15-06-26 發表
我做呢行middle management，請人我唔會睇cert，我寧願要有business sense, analytical skills.. 抽report ...

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heily123

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發表於 15-7-2 19:23 |只看該作者

岩岩見到依個,大家覺得有冇用呢?
Executive Diploma in Digital Marketing

Introduction
With nearly 5 mil netizens and 2 mil online shoppers in Hong Kong, digital marketing is a growing trend and cost-effective way to acquire and engage customers, not to mention if your company aims at the global market. According to the "Advertising Spending Projections 2012" survey organized by Hong Kong Advertisers Association, although TV (27%) and newspapers (22%) still account for the biggest share of advertising budget allocation, but digital media (18%) is gaining momentum. A comprehensive strategy that capitalizes the benefits on both traditional and digital media would be more effective.

Is digital marketing part of your marketing plan? For your competitors it probably is. Register this course now to stay ahead and unlock the potential of digital marketing for your business!

Why Study this Course
Able to fathom the essence of digital marketing can help you breakthrough your career and business. Taught by experienced digital marketing experts, this course covers well-rounded digital marketing topics from website to e-commerce, social commerce, email marketing, display, search, mobile and social media, with concepts, practical guidelines, real case studies and useful tips to help you grasping the know-how of digital marketing in short-time.

Expected Learning Outcome

Upon completion of the course, students will be able to learn:

Critical successful factors of an effective website, e-commerce and social commerce.

Valuable digital marketing lessons from real case studies.

Contents

Module 1

Digital Marketing Overview, Website Management, E-Commerce, Social Commerce, and Email Marketing

Module 2

Online Display Advertising, Mobile Marketing, and Search Engine Marketing

Module 3

Social Media

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cmingcming

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發表於 15-6-30 10:24 |只看該作者

如果做緊 marketing ge junior post 讀定呢啲course係咪好啲呢??

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iciclex

別墅

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發表於 15-6-30 09:11 |只看該作者

引用：想問大家由普通+marketing+轉去digital+mar

原帖由 heily123 於 15-06-27 發表
想問大家由普通 marketing 轉去digital marketing 應如何入行?有無咩course有幫助?

...

其實網上有好多materials，好容易keep yourself updated.

digital marketing 轉得快，上堂都係教你思考模式～（我冇讀過任何course，呢d係我assumptions)

我自己係media design -> crm -> digital

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heily123

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發表於 15-6-27 08:07 |只看該作者

回覆：vickymok717 的帖子

想問大家由普通 marketing 轉去digital marketing 應如何入行?有無咩course有幫助?

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vickymok717

王國會長

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虎到金來勳章牛年勳章畀面勳章 wyeth冷知識勳章王國會長環保接龍勳章 BK猜猜猜慶中秋

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發表於 15-6-27 07:04 |只看該作者

引用：Quote:原帖由+vickymok717+於+15-06-23+發

原帖由 icesummer 於 15-06-26 發表
咁大約咩人工？

因為之前做開sales, marketing experience唔多，所以開價人工唔高，博儲經驗再過塘

每日望住佢哋就充滿力量啦!

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icesummer

禁止訪問

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發表於 15-6-26 22:52 |只看該作者

引用：Quote:原帖由+good_pig+於+15-06-23+發表請

提示: 作者被禁止或刪除內容自動屏蔽

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cuddlybear

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發表於 15-6-26 20:28 |只看該作者

iciclex 發表於 15-6-26 19:10
我做呢行middle management，請人我唔會睇cert，我寧願要有business sense, analytical skills.. 抽report ...

thanks!

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iciclex

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發表於 15-6-26 19:10 |只看該作者

回覆：有冇JM做緊Digital Marketing? (關於Google Analytics)

我做呢行middle management，請人我唔會睇cert，我寧願要有business sense, analytical skills.. 抽report呢d耶好簡單, 反而要知道點睇d data重要d。

同埋唔係度度都用GA～ unless 專做analytics，個cert唔係必須 ^^