According to the June 2025 report “How K-Content is Shaping Global Perceptions of Korea”, a collaboration between Netflix and 2CV, ‹TRUE BEAUTY› — a drama released in 2020 and not a Netflix original, which was only added to the platform in selected Asian regions in 2023 and in selected Latin American regions in 2024 — ranks as the SECOND MOST-VIEWED NETFLIX K-CONTENT. This ranking is based on a quantitative survey conducted across key markets including the US, Brazil, France, Japan, Thailand, India, Indonesia.
1. Squid Game (S1+S2)
2. True Beauty & All of Us Are Dead
3. Sweet Home (S1+S2+S3) & Queen of Tears
4. The Glory
5. Crash Landing on You
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